Instead, the indecision to put it quickly into production gave rivals enough time to think of a potential measured response. Not because the model needs to be cooler to garner hype around it. However, so far, the Hyundai Santa Cruz has turned out as a lost unibody compact pickup truck bet. Based on the same platform as the quirky NX4-generation Hyundai Tucson, the little Santa Cruz was revealed in spring 2021 for the 2022 model year, and the company even decided they should build it locally at the Montgomery, Alabama (HMMA) plant. The concept was named Santa Cruz, and Hyundai pondered for over half a decade if the company was doing the right thing when trying to recapture customers' love for pocket-sized workhorses. Back in 2015, at the North American International Auto Show in Detroit, Michigan, a South Korean automaker was the first courageous soul to test the US waters with a proposal for a modern four-door compact pickup truck.
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